Why we do what we do
Who we Are
Plant Powered People!
We are more than just a plant based burger company. We're an eco-system of vegan, plant based, wellness. Our mission is to make it easier for you eat, shop or grow your own food, eat healthier, stay fit and spend more time outdoors.
People
Together, we'll change the world.
Dr. Phil-afel is a plant-based company with the mission of providing healthy, sustainable food choices for all. With our Dr. Phil-afel plant based burger patties, you'll enjoy the flavor and health benefits of proteins from 22 plant sources.
We are also proud to offer organic and ethically sourced superfoods that are locally sourced whenever possible. To provide convenience, we offer easy-to-prepare food products like vegan meat alternatives that can be prepared in minutes.
For meals away from home, we offer plant-based dishes through our Smart Plant Powered Kitchens. Plus, our online store offers numerous organic and natural grocery items for your shopping convenience.
Planet
This is home. Time to put our house in order.
Africa is the continent most affected by the impacts of climate change. With temperatures having already risen by about 0.7°C in much of the continent and predicted to rise further, Africa is facing a variety of impacts, including increased droughts and floods. In the near future, climate change will contribute to a decline in food production, flooding and inundation of its coastal areas and deltas, the spread of waterborne diseases and the risk of malaria, as well as changes in natural ecosystems and loss of biodiversity.
Our mission is to reduce the amount of negativity that blankets the earth in any form. Step one starts with changing what we eat as a direct pledge to reduce the cost and damage that irresponsible consumption causes to the planet. This means working for fair, equitable and sustainable food production and distribution. For our consumers, we use nutrition-based portions that use ethical technology to determine how much or what, when and how you need. In this way, we help reduce food,
10 Million
- Tons of food wasted (2019) in South Africa.
- 70% of which was fruit and vegetables.
- 600,000 olympic size swimming pools of water wasted.
- 6.7 Million people in South Africa experienced hunger in 2017.
7.1%
- Sub-Sahara's Contribution to greenhouse gas emissions.
- Sub-Sahara Africa is home to 14% of the world's population
- Sub-Sahara's Contribution to greenhouse gas emissions.
- Sub-Sahara Africa is home to 14% of the world's population
Profit
There is more than enough to go around.
In 2017, South Africans spent over R47 billion on fast food alone. With a population of 60 million people, a significant proportion of whom (30 million) live in poverty, with an unemployment rate of 10 million people. Every day about 9 million children in the country experience a nutritional challenge.
We believe that by distributing food fairly and transparently as a resource and an immutable service, we can add value to the value chain of food production, procurement and distribution to create equal opportunities for jobs, strengthen local and grassroots initiatives, as well as share true wealth - education, free of charge for as many as possible. We use blockchain technology, paired with artificial intelligence and machine learning, to help people realise and spread love.
